Increasingly, businesses that have long targeted the older demographic are asking themselves, how can we market to the younger buyer? Millennials will soon constitute the majority of the workforce and are leaving the nightmare of the early decade and finally coming into disposable income. Insurance and 401k companies are realizing this and creating campaigns solely to encourage these users to use their services. The wine business which has long been associated with older drinkers now finds itself with a great business opportunity as millennials have shown that they really like wine. As a matter of fact, millennials currently consumer 42% of all of the wine sold in the United States. In addition, millennials are more eager to try wines from all around the world. So, how can your business take advantage of their increasing interest?
Millennials are extremely connected and businesses are realizing that the way to get to millennials is through their mobile devices and social media. There is no denying that millennials are the beginning of what is being called the “connected generations”, specifically those in the 21-25 range. Therefore, your winery needs to devise a digital strategy to connect with these consumers that should involve features such as mobile responsive websites, an app, and a social media strategy. What all of these digital properties all have in common is that they require good, effective, and sleek design so that the winery is appealing to these shoppers. Your winery having a good mobile shopping experience is key as millennials shop via mobile at a more rapid rate than any other demographic.
Millennials as a whole value experience a great deal so, in addition to thinking about the design of your digital properties, think of ways to spruce up your winery to incorporate the digital world in to them. Whether that’s a social media photo booth or innovative printed products, the environment that your winery portrays will also be key to drawing millennial shoppers.