Personal printing has improved dramatically in recent years leading many entrepreneurs to print out marketing materials on their own. While this may be a good temporary solution while just beginning a business, there are certain printing features that only a printing professional can provide. Materials printed on quality paper and with crafted designs will leave a lasting impression on loyal and new customers alike.
Often times the first impression of your Winery will be in the form of a brochure, tasting sheet, table tent, poster, or menu. You need to ensure that these forms of marketing are of high quality as a beautifully designed brochure or a quality poster will encourage customers to actually read the content and learn more about your Winery. The quality of the paper used and the quality of the printing reflects the quality of your business. For a Winery, quality is of upmost importance as you want your customers to feel a sense of luxury and aspiration when sitting down for a tasting and possible tour of the Winery.
A quality brochure is especially important for Wineries because it is arguably the most important component of the customer experience in your winery. It is the piece of collateral material that the customer will look at the most and quite probably take home with them to re-read, so you want to ensure it is memorable. The role of the brochure is to encourage customers to try new drinks and make it easy for them to select what they desire because as we all know customers are very visual and shop with their eyes. Therefore, it is important for your Winery’s brochure to have:
- Beautiful wine imagery to encourage consumers to try different varietals and to purchase wine at their establishment.
- Short but compelling wine descriptors that will make selecting what wines to drink easier
- Sleek and sophisticated design, high quality paper stock and printing
Printed materials are essential for the growth of your business and if you are interested in working with a premium printer, please consider my company’s services at Compass Litho.