In today’s competitive world and a world that is increasingly automating creativity, designers have to work harder than ever at their jobs, especially when it comes to producing labels. Today, the production of a great label isn’t just a matter of a great typeface, but also about the paper quality, the printing method, if you are using foil and embossing for the label as well. Even the shape of the bottle is to be considered. Iconic Champagne labels like Veuve Clicquot have done a great job at separating themselves from the pack through their clean design led by the big yellowish/orange label.
There are certain types of wine merchants that can get away with an anonymous label and these are the cheap wine makers simply because their buyers mainly consider price as their determining factor in purchasing that wine. A complicated design may get in the way of a person’s decision to buy a wine. A similar strategy of a simple design may also be properly suited for those at the expensive end of the wine spectrum. A simple and clean design evokes a sense of sophistication and elegance. Of course, the quality of the elements used should be at a higher level: texture of paper, label, typeface and foil and embossing options. Wine experts agree that when it comes to those higher priced wines, the texture of the label matters.
For those wines that aren’t cheap but also not expensive, the design and print quality of the labels tend to matter the most. Purchasers that find themselves wanting to buy wine at a medium level which happens to be millennials at an increasingly rate, design and quality tends to matter. As a matter of fact, there are various design agencies being created to target these wine makers to ensure that the initial impression received by purchasers is a design friendly one. A great deal of these winemakers feature funky designs that often include animals and other types of eye provoking imagery. Some wines with unique wine bottles are featured below. Of course, it is important to know that while the design of the bottle may initially grab the purchaser’s wallet, only a good tasting wine will keep them coming back.